
According to the National Association of Realtors (NAR), the fastest growing market in real estate is made up of clients age 50+. Baby-boomers and seniors are on the move selling long-held properties and opting for homes that are easier to age in. Perhaps it’s a single level; maybe it has a smaller yard; and is certainly more convenient to services they need or family members who can help them.
In a 2022 Atlanta Seniors Real Estate survey:
- 67% of respondents indicated they are planning a move
- 40% of those saying they are looking for a ranch style home or one with an owner’s suite on the main level
While those results aren’t surprising, the challenges of a later-in-life move, especially in today’s real estate environment, often catch seniors and their families by surprise. That’s why it is beneficial to find an agent who has earned the NAR’s Senior Real Estate Specialist (SRES) designation giving them unparalleled training and experience including:
- Helping manage the financial and emotional challenges of selling a long-held family home
- Creating a customized plan to market and sell a property
- Understanding a senior’s unique needs and creating a customized plan to ensure the new home meets those needs now and in the future
- Utilizing specialized knowledge in reverse mortgages, 401(k) accounts, and IRAs for the real estate transaction
- Connecting senior buyers and sellers with a vast network of movers, attorneys, home inspectors, and other experts to help through the process
In the survey, respondents were asked whether they would use an SRES agent for a real estate transaction. While 60% said they previously were aware of what an SRES brings to the table, a clear 100% indicated they would prefer to use an agent with the SRES designation.
Atlanta Seniors Real Estate client Patti put it beautifully, “It takes a special person to be able to understand the challenges seniors face when confronting the prospect of moving at their late stage in life. Managing them with respect and dignity and assuring their interests are being met is a delicate balance. We would highly recommend Hilary Walker to anyone looking to sell their home and, more specifically, to seniors faced with the daunting task of embarking on these changes late in life.”
Contact Atlanta Seniors Real Estate to learn more about how an SRES designee can help you buy or sell a home.

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