
Senior housing is bouncing back after a struggle through the pandemic. So, what’s popular now when it comes to senior living?
Senior Housing News explores the latest senior living trends.
(From Senior Housing News) More senior living projects will be focused on the small-home trend, to create affordable environments that are easier to secure from an infection control standpoint. Such projects might involve campuses of modular or prefabricated tiny houses, or dwellings arranged in “pocket neighborhoods.” Dr. Bill Thomas is a proponent of such communities, with the Kallimos Communities and Minka initiatives. The trend also includes the growth of franchised residential assisted living, as exemplified by Majestic Residences.
Not only will communities become bigger and smaller than ever, but some will redefine the high end of the market, while senior living will also become more accessible than ever for less affluent consumers.
In terms of luxury, the urban offerings from Coterie, Inspir, Sunrise and Watermark already are setting the bar higher than ever, with designs, technology offerings, hospitality services, health care, prime locations and other components justifying monthly rates of $20,000 or more. Providers such as Balfour Senior Living, Solera Senior Living and Galerie Living are also pushing the envelope on luxury. In 2022, expect further innovations in luxury senior living, such as the recently announced plan from Hallmark Properties to create three “ultra luxury” residential assisted living communities of fewer than 20 rooms, with residents having access to a gourmet chef and a personal butler.
At the same time, more senior living providers will make good on their plans to serve middle-market consumers in 2022. On the leading edge of this trend, 2Life Communities just announced plans for its first middle-market Opus community, making progress on a concept that has been in the works. 2Life is just one of many senior living organizations that has been contemplating how to serve the middle market, given the incipient demand that was quantified in research released in 2019. The next 12 months will bring more concrete examples of how providers and investors believe they can meet this demand, with Transforming Age and Seasons Living being two such organizations to watch.
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